Search marketing is still the most immediate and manageable method to use for generating interest online. UK Web Media have operated within the search industry since 2001, and the wealth of knowledge gained during this time ensures we continue to drive consistent volumes of traffic, leads, and sales for our clients.
Research
The most important part of any project is the initial research phase. Early 1:1 involvement and discussion with our clients helps us to fully understand their brand, and primary objectives. From this fully informed starting point we then begin to devise potential solutions that will enable our clients' to achieve their aims.
Create
We are very proud of our in-house design and development team that together have produced some of the most successful websites in the UK. We follow an agile process utilising the latest technologies to make sure the projects we deliver are scalable and optimised to perform successfully from the moment they launch.
Promote
Our wealth of digital experience has equipped us with the knowledge and skills to execute digital campaigns ranging from short term niche promotion, to wide spread national/international activity. We utilise a combination of the following methods:
- Natural Search (SEO)
- Paid Search (PPC)
- Social Media
- Viral
- Awareness (PR)
Monitor & Report
From day one of a campaign we begin the process of collating data and insight. Our in-house tools and experience help us analyse this, and continue to optimise each campaign as it progresses. This process makes sure our clients see the best possible ROI. Campaign insight and data is then readily fed back to our clients so that they can benefit from the discoveries we have made.
Paid On Performance
Paying on performance is an ideal payment model for many of our clients. Providing us with a cost per action (CPA) for achieving a given goal is a risk free model because you only pay for the actions that have been delivered.
Partnership Performance
We understand that a Paid On Performance model does not work in every situation, so we have created the Partnership Performance model. This payment method spreads some of the risk between both parties, and allows for a significant increase in investment capital.